Go-to-market strategy · market entry · expansion
Go-to-market strategy from someone who knows both shores
Entering a new market isn't translating your website. It's a board decision: who you sell to, with what offer, at what price, through which channel and on what budget. I help Polish and European companies break into the UK, USA and Australia — and companies from outside Europe enter Poland and the EU. Structure included: where to incorporate, how profits flow and how they are taxed.
Brian Stitt — Australian, former financial adviser to boards and CEOs in Australia and the USA. 19 years of experience in Poland and Europe, based in Poznań.
Two directions, one person
A Polish firm in the West sounds like “another cheap vendor”. A Western firm in Poland sounds like a corporate that doesn't get the customer. Both are avoidable.
As an Australian who has done business in Poland and Europe for 19 years, I see both mistakes up close. I know what a buyer in London or Sydney expects — and what makes a Polish customer say yes.
The West: Australia · USA · UK
How boards, investors and English-speaking buyers think. Which numbers they want to see, what language sells, and why “cheap” is never the argument.
Poland: Poznań · Warsaw
How business actually works here — from company forms and ZUS to decision-making in a family-owned firm. 19 years on the ground, not from a market report.
What a go-to-market strategy covers
From “should we enter at all?” to the first enquiries from customers.
Market and competition
Demand, competitors, pricing, barriers to entry. Whether the market makes sense for your business — and which segment to start with.
Positioning and pricing
Ideal customer, value proposition and local-currency pricing. How to sell on quality, not on a lower day rate.
Sales model and channels
Direct, partners, distributors or online. B2B sales process, CRM, LinkedIn and email outreach — in native English or native-checked Polish.
Structure, financial plan and launch
Subsidiary, branch or partner; profit flows and tax (with licensed advisers in each country). Budget, KPIs and a 90-day plan. Then launch: English website and SEO, Google Ads and AI search visibility — by our team.
Why now
The barriers to entering a foreign market have never been lower — and the competition has never been closer.
How it works
STEP 01
Consultation (45 min, free)
Goal, target market, resources. Whether now is the right time — honestly.
STEP 02
Market analysis
Demand, competitors, pricing, channels. Usually 2–4 weeks.
STEP 03
Go-to-market plan
Segment, offer, price, channel, budget and KPIs — ready for the board and investors.
STEP 04
Launch and first 90 days
Website, campaigns, outreach and a weekly results review.
Priced after the free consultation. See also: business consulting.
Frequently asked questions
Free 45-minute consultation — no obligation
Tell me where the business is and where it needs to get to. You'll get a straight answer: what I'd do in your position, and whether you actually need me for it.
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