Google Ads · Merchant Center · Google Shopping
Google Ads and Merchant Center — advertising you can measure
We run Google Ads and Google Merchant Center as one system with your SEO and Google Business Profile. Conversion tracking first, then budget — so every złoty is accountable. Everything explained in native English.
Brian Stitt — Australian, former financial adviser to boards and CEOs in Australia and the USA. 19 years of experience in Poland and Europe, based in Poznań.
What we run
Ads bring enquiries from day one, Merchant Center puts your products into Google Shopping — and SEO and your Business Profile build what stays when the budget stops.
Search campaigns
Keywords matched to buying intent, negatives, ad assets and call ads. You pay for people looking for exactly what you sell.
Conversion tracking
GA4, Consent Mode v2, and conversions from forms, calls and WhatsApp. Without it nobody knows which keywords sell — so measurement comes first.
Google Merchant Center
A clean product feed, free listings in Google Shopping and multi-country selling (UK, EU) from one account.
Performance Max and Shopping
For stores with a solid feed and working measurement — once search campaigns are already paying back.
Local inventory · See What's In Store
For physical stores: products on Google Maps marked “in stock nearby” and “pickup today”, with a catalogue right in your Business Profile.
Campaigns in Poland, in English
For international businesses in Poland: Polish-language campaigns set up and reported to you in native English.
Local inventory and See What's In Store are for physical stores: the product has to be genuinely available at a location with a visible address and opening hours. We check this in the audit before switching anything on — so your Merchant Center account is never put at risk.
How it works
Measurement first, budget second.
STEP 01
Account audit (free)
Conversion tracking, campaign structure, the keywords burning your budget, and the state of Merchant Center.
STEP 02
Measurement
GA4, Consent Mode v2 and conversions from forms, calls and WhatsApp — before spending another złoty.
STEP 03
Campaigns and Merchant Center
A structure that matches your services or products, a clean feed and ads in your customer's language.
STEP 04
Optimisation and reporting
Weekly keyword and budget adjustments; a monthly report on cost, enquiries and cost per customer.
What it costs
Search campaigns and Merchant Center free listings are part of the Expansion plan — 2,020–3,540 PLN/month + VAT. Performance Max, local inventory and See What's In Store run in the Market Leader plan (custom quote). Every engagement starts with a one-time Digital Foundation from 3,540 PLN + VAT. You pay the ad budget directly to Google. Prices exclude 23% VAT; 3-month minimum.
What's included — Google Ads and Merchant Center (Expansion plan)
- ✓Search campaigns: keywords, negatives, ad assets
- ✓Conversion tracking: GA4, Consent Mode v2, forms, calls, WhatsApp
- ✓Merchant Center: product feed and free listings in Google Shopping
- ✓Weekly keyword and budget adjustments
- ✓Monthly report: cost, enquiries, cost per customer
- ✓Everything in the Stabilisation plan
Frequently asked questions
Free Google Ads and Merchant Center audit
We'll show you what works, what burns budget and where to start. No obligation — the report is yours to keep.