I've seen it hundreds of times. A Polish company spends thousands of złoty on "professional" English SEO, only to have their content sound like it's been run through Google Translator. Headers that make no sense. Expressions that nobody in the UK or USA actually uses.
I'm Brian, an Australian native speaker in Poznań. I help Polish businesses (Software Houses, Manufacturing, E-commerce) break into Western markets without sounding like "just another offshore vendor."
Today, fixing grammar isn't enough. The market has shifted. It's no longer about keywords—it's about Brand Authority, Knowledge Graphs, and Relevance Engineering.
Complete International Growth Package
Not just SEO. Full market entry strategy.
International SEO
Native English content for UK, USA, Australia, Canada. Optimized for Google + Bing + Apple Maps with demographic targeting.
- • British vs American vs Australian English
- • Entity SEO & Knowledge Graph positioning
- • Cross-platform optimization (Google/Bing/Apple)
- • AI-first content strategy (GEO)
Business Development
Market entry strategy for UK/US/AU. Each market buys differently—you need localized approaches.
- • Value proposition refinement
- • Competitive positioning analysis
- • Cultural adaptation strategy
- • Partnership development guidance
GTM Outreach
Cold outreach that doesn't sound "cold." LinkedIn campaigns, email sequences, partnership development.
- • LinkedIn outreach (UK/US decision makers)
- • Email sequences (native messaging)
- • Cold outreach that builds trust
- • International partnership development
Who We Help
Generic SEO fails because it lacks Entity Salience. We build specialized authority.
Software Houses & IT
Stop using terms like "Body Leasing." We position you as a high-end Technology Partner for US Fintech and Healthtech.
Common mistakes we fix:
- ❌ "Body leasing" → ✅ "Staff augmentation"
- ❌ "Realize projects" → ✅ "Deliver solutions"
- ❌ Generic "IT services" → ✅ Specific niche authority
Manufacturing & Export
Bypass distributors. We help Polish factories sell direct to UK/US buyers using OEM & White Label entity signals.
Target markets:
- 🇬🇧 UK: Formal, detailed specs required
- 🇺🇸 USA: ROI-focused, fast decisions
- 🇦🇺 AU: Relationship-based, quality focus
E-commerce & Retail
From Furniture to Fashion. We build trust signals (Returns, Logistics, Customer Care) that convince British buyers to click "Buy".
Critical trust elements:
- ✓ Clear return policies (UK: 14-day law)
- ✓ Shipping transparency (USA free shipping culture)
- ✓ Customer service availability (timezone coverage)
The "Chunk, Cite, Clarify" Framework
How we engineer relevance for AI-first search
1. CHUNK (Structure)
We break content into 150-300 word "Atomic Units". Each chunk answers ONE specific user query. This allows LLMs to extract and cite your answer directly.
2. CITE (Authority)
AI models penalize "hallucinations." We inject verifiable Data Entities: Case studies, third-party reviews, ISO certifications to "ground" the AI in facts.
3. CLARIFY (Nuance)
The "Native" step. We strip away ambiguity. Instead of "We realize projects comprehensively" (Ambiguous), we write "End-to-End Product Development Lifecycle" (Specific Entity).
Why Native Speaker Matters
Wrong terminology creates "Vector Noise"—mathematically aligning you with negative concepts
❌ Vector Noise (The Mistakes)
"Body Leasing"
AI Vector Map: Exploitation, Illegal Labor, Low Quality
"Realization of Investment"
AI Vector Map: Banking/Finance (Confusing for Construction)
"Make a Complaint" (Reklamacja)
AI Vector Map: Conflict, Unhappy Customer, Aggression
✅ Native Signal (The Fix)
"Staff Augmentation"
AI Vector Map: Growth, Scale, Enterprise Agility
"Project Delivery / Execution"
AI Vector Map: Engineering, Milestones, Success
"File a Warranty Claim"
AI Vector Map: Support, Service, Trust
Cross-Platform Optimization
95% of agencies ignore Bing and Apple Maps. Big mistake.
| Platform | Demographic | Value for B2B |
|---|---|---|
| Google Business Profile | Mass market, broad demographics | Volume - baseline visibility |
| Bing Places | B2B decision makers (45-65, £52k income) | 2.3x higher LCV for B2B ⭐ |
| Apple Business Connect | Executives, high net worth (£67k+ income) | Premium clients - 64% professional |
💼 Bing Users (B2B Gold)
- • 38% business owners/C-suite
- • £340 avg transaction (vs £215 Google)
- • Default on corporate Windows PCs
- • Perfect for software houses targeting enterprises
📱 Apple Maps Users (Premium)
- • 64% professional/managerial
- • £285 avg mobile transaction
- • 50%+ UK/US executives use iPhone
- • Highest-value customer segment
Market-Specific Nuances
UK ≠ USA ≠ Australia. Each requires different approaches.
United Kingdom
- Tone: Formal, understated
- Spelling: Colour, Organise, Centre
- Entities: VAT, Ltd, HMRC
- Culture: Avoid "hard selling"
United States
- Tone: Direct, enthusiastic
- Spelling: Color, Organize, Center
- Entities: LLC, Inc, 401k
- Culture: ROI-focused
Canada
- Hybrid: US vocab + UK spelling
- Spelling: Colour, but "Truck"
- Bilingual: French/English support
- Culture: Polite but direct
Australia
- Tone: Egalitarian, relational
- Spelling: UK (Colour, Organisation)
- Entities: GST, ABN, Pty Ltd
- Culture: Hates arrogance
Software House: 180% Increase in UK Leads
❌ Before (Problems)
- • Website sounded "offshore/cheap"
- • Lost UK leads (clients chose local vendors)
- • LinkedIn cold outreach = 2% response rate
- • Average contract value: £6,000
- • Only optimized for Google (ignored Bing/Apple)
✅ After (6-month engagement)
- • +180% qualified UK leads
- • Bing = 24% revenue (8% traffic)
- • LinkedIn response: 18% (was 2%)
- • Avg contract: £18,000 (was £6,000)
- • 3 long-term UK clients (£140k over 2 years)
ROI: ~15x
Investment: ~£12,000 → Revenue increase: ~£90,000+
Investment & Pricing
Transparent pricing. ROI-focused packages.
| Service | Scope | Investment |
|---|---|---|
| Entity Audit | UK/US Knowledge Graph analysis + quick wins | FREE |
| Native Content | ~1000 words, UK/US/AU quality | 400-600 PLN |
| Cross-Platform Setup | Google + Bing + Apple Maps (perfect NAP sync) | 800-1,200 PLN |
| Market Research | Full UK/US/AU keyword + entity analysis | 2,000-3,000 PLN |
| GTM Outreach Campaign | LinkedIn + Email (50-100 decision makers/month) | 3,000-5,000 PLN/mo |
| Full SEO + BD Package | Content + Technical + Outreach + Strategy | 6,000-10,000 PLN/mo |
💰 ROI Perspective
One UK/US B2B client: £10,000-£50,000+ contract value
Investment in proper SEO + GTM: £4,000-8,000 (3-6 months)
ROI: 1-2 clients = full investment return + long-term pipeline
Need Business English Training Too?
We also teach your team to create native English content themselves
📝 For Marketing Teams
Learn to write compelling English marketing copy, social media content, and GTM campaigns that resonate with native speakers.
- • Writing for UK vs US vs AU markets
- • Email campaigns & LinkedIn messaging
- • Landing page copywriting
💼 For Business Development
Master professional English for presentations, negotiations, and building relationships with foreign clients.
- • Cold outreach messaging
- • Sales presentations in English
- • Negotiation & closing techniques
Available online and in-person in Poznań | Native Australian speaker
Frequently Asked Questions
What makes your English SEO different from other agencies?
Most agencies offer translation or basic grammar checking. We're native English speakers who understand cultural nuances, business terminology, and how AI models interpret language. We don't just fix grammar—we engineer semantic relevance and eliminate "vector noise" that makes Polish companies sound like offshore vendors.
Do I need a physical office in UK/USA to rank there?
No. Through Relevance Engineering, we create a "Digital Backyard" that proves your relevance to UK/US markets. We use specific local schema, currency, virtual phone numbers, and cultural signals that tell Google: "Even though I'm in Poznań, I am relevant to London/New York."
Why should I optimize for Bing and Apple Maps?
Bing users have 2.3x higher lifetime customer value for B2B services—they're predominantly business owners and C-suite executives. Apple Maps users have 64% professional/managerial demographics with higher average transactions. If you're only on Google, you're missing access to the most valuable customer segments.
What is "Vector Noise" and why does it matter?
AI models convert words into mathematical vectors based on sentiment and context. If you use wrong terminology (like "body leasing"), you mathematically align your brand with negative concepts (exploitation, illegal labor). We eliminate this "vector noise" to position you as a premium, trustworthy partner.
How long until I see results?
Quick wins (NAP consistency, schema fixes) show impact in 2-4 weeks. Full SEO campaigns typically show measurable improvement in 3-6 months. GTM outreach campaigns can generate leads within weeks. The exact timeline depends on your industry, competition, and current digital foundation.
More questions? Get in touch directly.
Ready to Expand to UK/USA/AU Markets?
Stop sounding like "just another offshore vendor." Get a free Entity Audit to see how your business appears in UK/US Knowledge Graphs.
Get Your Free Entity Audit
📍 Sierotki Marysi 19, Grunwald, Poznań
🇦🇺 Australian Native Speaker | 10+ years in Poland