The Five-Layer System
Every service we offer sits in one of five layers. The layers are sequential — each one amplifies the next.
Sigfides: Canonical Identity Sync
Before rankings. Before content. Before campaigns. Google must fully trust who you are and where you are. Sigfides detects NAP drift, entity confusion, Schema mismatches and GBP misalignment — and produces a structured repair plan ranked by impact. This is where every engagement starts.
Free Identity Scan at sigfides.com →Digital Backyard: Local SEO Poznań
With foundations solid, we dominate your immediate market. District-level targeting across Poznań (Grunwald, Jeżyce, Wilda, Rataje, Skórzewo, Luboń and beyond), GBP optimisation, proximity signal reinforcement — all built on the canonical identity Sigfides confirmed.
See Local SEO Strategy →English-Language SEO for UK, USA & Australia
Extend your trusted entity into English-speaking markets. Entity SEO, Knowledge Graph signals, cross-platform presence (Google + Bing + Apple Maps), native content creation and Business Development strategy — written by an Australian native speaker, not translated from Polish.
English SEO Services →Relevance Engineering & GEO
Generative Engine Optimisation — beyond traditional search. We structure content using Chunk, Cite, Clarify so AI Overviews, ChatGPT, Gemini and Perplexity can confidently cite your business. Entity Authority, Topical Clusters and Citation Anchors built for the AI-driven web.
Relevance Engineering Methodology →GTM Outreach, Business English & Automation
Visibility without pipeline is vanity. We convert it: LinkedIn outreach to UK/US decision-makers, native English email sequences, Business English training for your team and process automation (n8n, Make, Airtable) to scale what works.
Business English Training →Most Local Search Problems
Are Really Identity Problems
Your business doesn't become invisible because competitors publish more content. It becomes invisible when Google isn't fully sure who you are, where you are, or which version of your information is correct.
NAP Drift
Name, address and phone appearing in slightly different formats across your website, GBP, directories and social profiles. To Google, inconsistent NAP signals look like different businesses — quietly suppressing entity confidence and map visibility.
Entity Confusion
Google conflating your business with a similarly-named competitor, or failing to connect your brand name to your legal entity. Causes Knowledge Panel errors, wrong information in AI responses and suppressed proximity confidence.
Schema Mismatches
Broken, incomplete or contradictory structured data confuses search systems about what your business is. Wrong business type, missing coordinates, GBP landing URL that doesn't match Schema — each mismatch reduces AI citation confidence.
What Sigfides Detects
- ✗NAP drift — name, address, phone inconsistencies across site, GBP, directories, socials
- ✗Entity confusion — brand vs legal entity mismatches, duplicate profiles, conflicting descriptions
- ✗Schema mismatches — incorrect type, missing geo, GBP URL vs Schema URL conflicts
- ✗Coordinate drift — map pin inaccuracy, wrong entrance placement, post-relocation residue
- ✗Crawl access issues — robots.txt blocking GBP landing pages, missing sitemaps, noindex on key location pages
- ✗GBP misalignment — category mismatch, service descriptions vs site claims, hours inconsistency
What Sigfides Produces
- ✓Sigfides Canonical Record — the single verified version of your name, address, phone, coordinates and GBP URL
- ✓Prioritised fix list — structured repair plan ranked by impact on local visibility and entity confidence
- ✓Schema/GBP sync blueprint — exact recommendations for structured data and GBP alignment
- ✓Geo-visibility baseline — proximity confidence and trust radius mapped before and after implementation
- ✓Foundation readiness score — whether your identity is ready for SEO, ad campaigns and international expansion
Operated by Pozycjonowanie Stron Sp. z o.o. · Free lite scan · No spam
The Sigfides Method — 8 Steps
Minimum Input Discovery
Business name + URL only. Sigfides resolves your GBP entity, extracts NAP and builds the initial identity model.
Identity & Coordinate Confirmation
We confirm the correct physical location and entrance. Corrections become the canonical geolocation reference.
Canonical Identity Sync™
Lock the verified name, address, phone, domain, GBP URL and coordinates as your Sigfides Canonical Record.
NAP, Schema & GBP Audit
Evaluate where reality and representation diverge: NAP drift, Schema errors, GBP category and URL mismatches.
Geo-Visibility Baseline
Model current proximity confidence and trust radius before implementation — for credible before/after analysis.
Implementation & Signal Reinforcement
Normalise GBP, deploy corrected Schema, fix landing pages, remove conflicting references across all platforms.
Before & After Verification
Re-run visibility modelling. Observe real shifts in entity confidence and proximity coverage — not vanity rank charts.
Optional Drift Monitoring
Ongoing NAP, Schema and coordinate drift monitoring — catching Google edits and data rot before they damage visibility.
The Digital Backyard Strategy
Standard SEO targets "Poznań." The Digital Backyard targets the neighbourhood. In a congested city, proximity signals and verified identity define who gets shown — not who has the most content.
Why Proximity Bias Matters
Google's local algorithms favour proximity. A user searching "SEO agency Poznań" from Grunwald sees different results than one from Nowe Miasto. If your digital signals don't confirm you are genuinely accessible to specific districts, you become invisible to searches from those areas.
The solution isn't more content. It's verified identity signals — confirmed coordinates, district-specific landing pages, consistent NAP across every local directory, and a GBP that Google trusts completely. We use the Sigfides Canonical Record as the anchor for all local signals before district-level targeting begins.
The Poznań Grid — Entity Verification
Cross-Platform Local Presence
GBP Verified
Bing
Places Active
Apple
Maps Listed
GBP Services — Synced with Schema & Site
The exact services we maintain in your Google Business Profile, aligned with your Schema @graph, site content and Sigfides Canonical Record. Consistency across all three is what builds Google's confidence in your entity.
Sigfides Digital Foundation Audit
Canonical identity sync, NAP drift repair, GBP/Schema alignment. Fix identity before you scale. Free lite scan at sigfides.com.
Local SEO Poznań
Hyperlocal optimisation across Poznań districts. GBP management, proximity signals, district landing pages and near-me visibility.
Google Business Profile Optimisation
Complete GBP setup, category selection, service descriptions, Q&A, posts, review strategy and GBP/Schema synchronisation.
English-Language SEO
Native English SEO for UK, USA and Australian markets. Entity SEO, Knowledge Graph, cross-platform and GTM outreach.
Relevance Engineering
AI-first content structure using Chunk, Cite, Clarify for AI Overviews, ChatGPT, Gemini and Perplexity citation.
Entity SEO & Knowledge Graph
Schema @graph implementation, entity gap audits, third-party citation building and Knowledge Panel acceleration.
Business English Training
Australian native speaker in Poznań. Marketing content, GTM messaging, international outreach English. Online and in-person.
GTM Outreach & LinkedIn
LinkedIn campaigns to UK/US decision-makers. Native English email sequences, partnership development, pipeline building.
Process & Marketing Automation
Workflow automation using n8n, Make and Airtable. KSeF invoice compliance automation. Recruitment and outreach pipelines.
English SEO for UK, USA & Australia
Your content sounds like Google Translate. We fix that. Native-quality English SEO that builds Entity Authority in international markets — not just translated Polish.
The Vector Noise Problem
AI search systems evaluate semantic context through language vectors. Non-native terminology mathematically associates your brand with wrong concepts in Google's Knowledge Graph — before a human ever reads your page.
Cross-Platform International Presence
Google Business Profile
Mass marketVolume visibility — the baseline. Optimised for broad demographic queries across all English-speaking markets.
Bing Places for Business ⭐
B2B Gold38% of Bing users are business owners or C-suite. Average transaction 58% higher than Google. Default on corporate Windows — essential for B2B market penetration.
Apple Business Connect
Premium segment64% professionals and executives. 50%+ of UK/US executives use iPhone. Highest-value client segment per platform.
United Kingdom
- Tone: Formal, understated
- Spelling: Colour, Organise, Centre
- Entities: VAT, Ltd, HMRC
- Culture: No hard selling
United States
- Tone: Direct, enthusiastic
- Spelling: Color, Organize, Center
- Entities: LLC, Inc, 401(k)
- Culture: ROI-driven, fast
Australia
- Tone: Direct, informal
- Spelling: Colour, Organise
- Entities: ABN, Pty Ltd, GST
- Culture: Relationship-based
Canada
- Tone: Mixed UK/US
- Spelling: Colour, Organize
- Entities: Inc, Ltd, HST/GST
- Culture: Cautious, partnership
Relevance Engineering
Standard SEO optimises keywords. Relevance Engineering optimises meaning — so Google, ChatGPT, Gemini and Perplexity all understand who you are, what you do and why you should be selected over a competitor.
CHUNK — Structure
Break content into 150–300 word atomic units. Each chunk answers ONE specific user query. This allows LLMs to extract and cite your answer directly in AI Overviews and chat responses — not just reference your page in a footnote.
CITE — Authority
AI systems penalise hallucination risk. We inject verifiable Data Entities: case studies with named clients, third-party reviews (Clutch, G2), certifications and specific statistics — grounding AI responses in fact, not approximation.
CLARIFY — Precision
Remove semantic ambiguity. "We realize projects comprehensively" is opaque. "End-to-End Product Development Lifecycle" is a concrete, citable entity. Every phrase chosen for semantic precision in the target market's native language.
Where Your Business Should Appear — and Where Most Are Missing
Traditional Search (still essential)
AI-Era Discovery (where most Polish companies are invisible)
5 Pillars of Relevance Engineering
Entity Identity
Consistent entity across site, GBP, LinkedIn, Clutch, Bing and Apple — all agreeing on who you are.
Topical Authority
Deep content coverage of your niche — not one page, but a full network of related content building subject authority.
Semantic Precision
Native terminology — every word chosen so the semantic vector leads to correct associations in the target market.
Citation Anchors
Verifiable facts: case studies, data points, third-party reviews — grounding AI in reality, not hallucination.
Geographic Signals
Dedicated signals per target market — not one global page, but separate entity signals for UK, US, AU and CA.
Business English Training
Australian native speaker in Poznań. We don't just teach English — we teach the English that wins contracts, ranks in AI Overviews and sounds like it genuinely belongs in international markets.
Marketing Content
Write compelling English marketing copy, case studies, white papers and campaigns that resonate with native speakers in UK, US and AU markets — not just grammatically correct, but culturally right.
GTM Messaging
Go-to-market launch messaging and outreach copy with native-level clarity — cold emails, LinkedIn messages and pitch decks written to the exact register that gets responses from UK and US decision-makers.
International Communication
Professional English for emails, presentations, negotiations and client relationships. Eliminate the phrasing that marks you as "another offshore vendor" and replace it with the language that signals genuine partnership.
Online and in-person · Sierotki Marysi 19, 60-193 Poznań · +48 661 956 939
Ventures & Products
Each brand solves one specific problem. Each is built on the same canonical identity foundation.
Sigfides
Foundations-first canonical identity and proximity audit system. Detects and repairs NAP drift, entity confusion and Schema/GBP misalignment. Fix the foundation before you scale.
Poznan Native English Speaker
mowangielski.pl
Professional Business English training with Australian native speaker Brian in Poznań. Marketing content, GTM messaging, international outreach. Online and in-person.
Jo Hunter
Business growth consulting, process automation, AI-powered search visibility and outreach pipeline development.
Why Polish Businesses Choose Us
🧠 Foundations First — Always
We don't start with content or campaigns. We start with Sigfides — confirming your canonical identity is solid before any growth investment. This is the work most agencies skip, and the reason most SEO fails to compound.
🗣️ Real Native Speaker — Not a Translator
Brian is Australian. The difference isn't grammar — it's vector semantics. The terminology, cultural register and phrasing choices native speakers make instinctively are exactly what AI systems use to evaluate quality and relevance.
🌍 Built for Polish → International
We understand the specific challenges Polish companies face expanding internationally — entity confusion between Polish and international profiles, NAP drift across dual-language listings and the cultural translation gap that breaks campaigns.
📐 One Integrated System
Sigfides → Local SEO → English SEO → Relevance Engineering → GTM Outreach. Each layer feeds the next. No disconnected tactics — a single system built on a verified canonical identity that compounds over time.
About the Company
Pozycjonowanie Stron Sp. z o.o. is a Polish limited liability company operating multiple specialised brands across digital foundations, international growth and education — registered in Poznań since 7 January 2021.
We are built on a single philosophy: fix identity before you scale it. Sigfides is the system that operationalises that philosophy — auditing, correcting and monitoring the digital foundation that every other growth initiative depends on.
Our founder Brian is an Australian native English speaker based in Poznań — which gives us a genuinely rare combination: deep understanding of Polish business culture and authentic native-quality English for international markets.
What makes us unique: we are the only agency in Poznań combining canonical identity infrastructure (Sigfides), native English SEO and Business English training as a single integrated system.
Core Competencies
- →Sigfides digital foundation & canonical identity audits
- → Google Business Profile optimisation — Poznań & Greater Poland
- →International SEO — UK, USA, Australia, Canada
- →AI Search Optimisation & Relevance Engineering
- → Entity SEO & Knowledge Graph development
- → LinkedIn outreach pipelines to UK/US decision-makers
- →Business English training — Poznań (online & in-person)
- → Native English marketing content creation
- → Process automation — n8n, Make, Airtable
- → International GTM campaign support
📋 Fully Registered Company
KRS, NIP, REGON and share capital details available in the footer below.
View Legal Information →Resources & Knowledge Hub
Guides, methodologies and frameworks for international SEO, digital foundations and AI-era visibility.
English SEO Services
Complete guide to native English SEO for UK/USA/AU markets — methodology, vector noise, cross-platform strategy and market nuances.
Read Guide →Relevance Engineering
AI-first SEO methodology. Chunk, Cite, Clarify framework for AI Overviews and LLM-driven discovery — the future of search optimisation.
Learn Methodology →Business English Training
Native English instruction for marketing teams and professionals in Poznań. Online & in-person. Focused on GTM, outreach and international communication.
Visit Site →Strategic Service Areas
Hyperlocal SEO and digital foundation work across Poland's key business hubs.
Poznań (HQ)
Home BaseOur operational hub. Rapid-response local SEO and digital foundation work for companies across the Greater Poland region.
Key Metro Areas
- Skórzewo — Premium Residential
- Luboń — Industrial & Commercial
- Tarnowo Podgórne — Logistics Centre
- Mosina — Emerging Market
- Przeźmierowo — Business Park Corridor
- Grunwald — Our Home District
Frequently Asked Questions
What is Sigfides and why do I need it before SEO? +
What is Relevance Engineering? +
What is NAP drift and how does it affect my business? +
Do you only work with businesses in Poznań? +
Why does English-language SEO need a native speaker? +
Which English-speaking markets do you target? +
Do you optimise for platforms beyond Google? +
How long before I see results? +
Ready to Fix the Foundation?
Every engagement starts with a free Sigfides identity scan. No commitment, no automated sales sequence — just a clear picture of where your digital foundation stands and what it would take to strengthen it.
📞 Phone
+48 661 956 939📍 Location
Sierotki Marysi 1960-193 Poznań, Poland